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carefully； have confidence in their own abilities and have a
very healthy selfimage。 Put more succinctly； we can say risk
takers； unlike irresponsible people； are 〃nobody's fool。〃
Business Failures
Consider this if one were to examine the statistics
regarding the number of business failures each year； without
closely studying each situation separately； one could very
easily conclude that going into business for oneself is an
〃irresponsible act。〃 However； that is just not the case！ The
truth of the matter is； many of the people who have gone into
bankruptcy； should never have gone into business for
themselves in the first place； either because they weren't
properly prepared for such an undertaking or because they
simply didn't know what they were doing。 They lacked the
skill； the knowledge； or the proper support to get their
business 〃off the ground。〃 Bear in mind that although it takes
most new panies at least three years before they are
properly established； some of these individuals didn't allow for
three months； or even three weeks； to give their business a
chance。
It is also significant to note； that prior to setting out on
their own； many of these people were those employees who
thought their boss was inpetent； or the owners of the
pany which employed them didn't know what they were
doing。 Obviously； everyone who fails to get a new business
going does not fall into this category； but there are certainly
many people who do。
Nevertheless； despite the woeful statistics； there certainly
are many individual risktakers who have succeeded in
establishing businesses of their own。 For example； just
consider the story of my good friend； Bob McCrary。 Bob had
worked in the electronics industry for many years and；
although he had never earned what one might consider 〃big
money；〃 he certainly earned a better than average ine。 He
owned his own home； he raised three beautiful daughters； and
acplished all of this while working for someone else。 But
despite his undisputed success； Bob harbored a desire to go
into business for himself and I suppose fear was the only thing
holding him back from doing so。 The truth of the matter was；
that with all the things he had going for him； Bob couldn't
help but succeed。 Unfortunately； however； he was unaware of
this because he had never been 〃out on his own〃 before。
Moreover； he had been raised to believe the 〃old idea〃： that a
person should 〃get a good steady job and then work for a
pension。〃
Still； the desire of Bob； and his wife Pat； to work in their
own business persisted。 It eventually grew to the point where
they were actually able to visualize their business operating
successfully。 Since it is impossible to hold an image in the
mind without also expressing it； the end result of Bob and
Pat's imaging； was the birth of their own pany； 〃Pensacola
Electronics。〃
That happy event occurred just a few short years ago
and； although both Bob and Pat have worked many hard
hours； and still do today； they have the satisfaction of looking
at what they have created together。 They gainfully employ
numerous people and they properly service hundreds of clients
located in various American states。 They have both earned a
sizeable ine and the value of their pany todayif
they were to sell itis greater than all of the money Bob had
earned working for the other pany； for all those years。
Did Bob and Pat make the right decision？ Just ask them！
Would they make it again？ You know what their answer would
be！ Are they RiskTakers？ I don't think there is any question
about that！
Bob and Pat McCrary left their jobs and invested many
thousands of dollars to do something which they had never
done before。 They had no written guarantee they would
succeed in their venture； but they were not irresponsible； nor
were they acting imprudently。 Were they afraid？ Well； I have
never asked them directly； but after studying human nature
for the greater part of twenty years； I feel quite confident in
asserting they were。 The salient point for our purposes is；
despite their trepidation； they had the courage to act in the
face of their fear。 For the person who analyzes a situation
carefully； prepares himself accordingly and then proceeds in
the face of fear with the image of success in mind； is a genuine
risktaker。 Furthermore； as you are already aware； risktakers
very rarely lose； and even when they do； they usually bounce
right back to try again。 In other words； risktakers live
exciting； creative lives； because they are living the kind of life
that we are all intended to live。
So put a smile on your face； because as of this moment；
you too can bee a bona fide risktaker！ How？ Simply by
doing the thing you have dreamed aboutoff and onfor
months； or possibly even years。
In the great musical South Pacific； Mary Martin sang； 〃If
you don't have a dream； if I don't have a dream； how are we
going to make a dream e true？〃 It is my belief that
everyone of us has our own dream。 We all have a vision； an
idea or a picture of some great or grand thing or
acplishment； which will float to the surface of our
consciousness from time to time。 Moreover； for a few brief
moments； we permit ourselves the luxury of enjoying ourselves
doing； being or having； whatever that dream might be。 There is
no doubt in my mind that you too 〃hold〃 a picture of
something which floats to the surface of your consciousness
periodically； and if the truth were to be known； you would
dearly love to execute that dream。
Well； the simple truth is you can。 But in all likelihood； it
is going to require a considerable amount of courage on your
part。 Remember； it makes no difference； at this moment； how
bizarre your idea may appear。 In fact； you might even regard it
yourself as being sheer fantasy。 Nevertheless； you can begin to
turn it into a reality； by making a written description of
whatever it is you would like to do； have； or be。 Write out your
ambition in as much detail as possible and in the present
tense。 Do not write it out as something that you are 〃planning〃
to do； rather； write it out as if it were something you are doing
currently。 In big bold letters write； 〃I can〃 and then yell it； say
it； sing itdrill the idea that you are now going to do this thing；
into your subconscious mind。 Then； choose a friend who has a
lot of confidence in yousomeone whose thinking is patible
with your own； not someone who will put you down and laugh
at your ideato share your idea with。 Select someone who will
build you up and help instill confidence in you； with respect to
your idea。
Remember； it makes no difference whether your goal is
starting a new business； buying or building a new home；
getting a new automobile； a new position at work； setting a
sales record； or getting an honors mark in school。 Whatever it
may be； you must step out and boldly pursue it。 Keep
reminding yourself that you have tremendous reservoirs of
potential within you； and therefore； you are quite capable of
doing almost anything you 〃set your mind to。〃 All you must do
is figure out how you can do it； not whether or not you can。
Begin to visualize yourself as a risktaker and then start
telling yourself you are one。 Bee fully aware of the 〃good
vibrations〃 you get simply by virtue of practising these simple
mental exercises。
But before you proceed any further with your quest； find
yourself a pad and a pen。 Then； prepare a balance sheet by
taking an 81/2〃 x 11〃 sheet of paper； and drawing a straight
line down the centre of the page。
On the lefthand side； place a minus sign； and on the
righthand side place a plus sign。 Under the minus sign； write
out the very worst thing that could happen to you； if you were
to follow through with your idea。 On the righthand side； write
out all the good thingsthe very best thingsthat could happen
to you； if you were to go ahead with your plan。 Clearly
understand； that so long as what you plan to do is honest and
honorable； whatever goes on the lefthand side of the page is
not going to be disastrous。 On the other hand； however； what
goes on the righthand side of the page could turn out to be
absolutely magnificent。
Therefore； by creating the balance sheet in this manner；
you are demonstrating to yourself； for your own edification；
the fact you actually have 〃nothing to lose。〃 It has already
been brought to your attention numerous times in this book；
that simply 〃missing the mark；〃 does not make you a failure； it
only means that your plan did not work out as you had
anticipated。 So even if you should lose everything you own；
you still retain the capacity to bounce back； to try once again。
For several years now I have been in the habit of reading
the biographies and autobiographies； of men and women who
have truly acplished 〃something of significance〃 in their
lifetime。 I have found； moreover； that almost without
exception； these individuals had fallen short of their goals on
numerous occasions； but that never deterred them！ Indeed； I
myself have experi