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the proper instruction； you can begin using these undeveloped
talents to attract the good that you desire。 But let me caution
you once againno amount of reading or memorizing will bring
you the success you seek。 It is only the understanding and
application of the ideas in this book that will make the
difference for you。 Therefore； don't be in any hurry to finish
the book； because a plete reading should not be your
objective。 As stated previously； understanding and applying
what you read is the objective。 So if you are able to properly
digest only one page a day； that might be all that is necessary
for you to arrive at your goal。 If you are wondering why this
book is meant to be 〃sipped and tasted；〃 rather than
〃devoured〃 at one reading； bear in mind it is based upon over
twenty years of careful analysis of the methods of both the
very successful and the very unsuccessful。
Strength Through Sharing
One more word of advice。 Since very fewif anypeople
bee great at anything by themselves； I would suggest you
attempt to find at least one other person with whom you can
share and discuss the ideas presented in this book。
Prosperity Consciousness
I believe you will agree it is an observable truth that
human beings will never enjoy anything they are not yet
consciously aware of。 For example； we did not enjoy the luxury
of traveling in airplanes at tremendous rates of speed； until
the Wright Brothers became consciously aware of 〃how to fly。〃
Thomas Edison developed the conscious awareness of the
moving pictures and introduced us to a brand new form of
entertainment。 Dr。 Jonas Salk became consciously aware of
how to develop a serum that would bat the dreadful
disease of infantileparalysismore monly referred to as
polioand as a result of Salk's new awareness； you very rarely
hear of anyone contracting that disease today。 Alexander
Graham Bell became consciously aware of how to transmit the
human voice over metallic wires and； as a result； we all now
enjoy the use of the telephone。
Needless to say； I could go on and on citing example after
example。 However； the point I want to bring to the forefront of
your mind is that these inventionsor the knowledge bringing
about these inventionshave always been here。 In fact； all the
knowledge there ever was or ever will be； is evenly present in
all places at all times。 But it took an individual to bring those
thoughtpatterns together and form ideas which developed
into what we call consciousness； before we could begin to
benefit from them。
We are floating in an 〃ocean〃 of thoughtenergy； where all
the knowledge there ever was or ever will be； is present。 We
are also surrounded by abundance。 Indeed； everywhere we
look in nature； our eyes e in contact with abundance； for
nature knows no such thing as 〃failure。〃 Therefore； there never
has been； and there never will be； a lack of anything； except
consciousawareness。 But if you are going to begin to
perate this world of wealth； it is absolutely essential that
you begin to think。 In other words； you must open your mind
to the stream of thoughtenergy which will create an image； or
a consciousness of prosperity； in your mind。
You are well aware there are literally thousands upon
thousands of honest； good； hardworking people who labor
diligently for their entire stay on this pla； yet never bee
wealthy。 For those individuals； life is a constant grind from
sun up until sun down。 But the ideas presented on these
pages have been put here in the hope they will jar your mind
and inspire you to open it up to this new type of thinking。
Consciousness is； and always has been； developed
through thinking； and regardless of what your present
situation in life may be； if you ever hope to improve it and
truly bee wealthyas this book suggests you canyou must
begin thinking of prosperity in your mind； now。 Not when you
finish the book。 Not when you finish the chapter。 Not
tomorrow； next week； next month or next year。 It must be
done now。 Thinking is the highest function of which a human
being is capable。 Yet； unfortunately； very few people 〃think。〃
They merely trick themselves into believing that because there
is some mental activity taking place in their mind； they are
〃thinking。〃 But the truth is； most people are simply exercising
the mental faculty called 〃memory。〃 They are playing old
movies； so old pictures just keep flashing back on the screen
of their mind。
It is imperative that you begin this new way of thinking at
this moment； because as you do； every fibre of your being will
bee filled with this new thoughtenergy。 Your body is
prised of millions upon millions of cells and each one of
them is influenced in its movement by thought impulses。 So
the second you begin entertaining relaxing thoughts； your
body bees relaxed。 The instant you begin entertaining
worrisome； fearful thoughts； your body bees rigid and
tense。 As you begin to hold thoughts of prosperity and begin
thinking of yourself as a very wealthy； prosperous individual
who is surrounded by an ocean of thought energy； swimming
in a sea of plenty； your body and mind will instantly move into
a prosperous vibration and you will begin to attractjust like a
mageverything necessary for you to bee wealthy。
I know to the uninitiated； these ideas are just about as
bizarre as anything a person could think of。 Nevertheless； they
are true。 For mental awareness of prosperity always precedes
wealth in your material world。 It is not difficult； therefore； for
children today； born into families of great wealthlike the
Kennedy's or the Bronfman'sto think these prosperous
thoughts and to have this prosperity consciousness； since that
is the only type of thinking they were subjected to； right from
birth。 We say they have been conditioned in； or to； prosperity。
However； the majority of people have not been born into
that kind of an environment and so they were not surrounded
by that type of thinking。 We must； therefore； develop an
understanding of：
1。 how we have been conditioned
2。 why we are getting the results we are getting；
and
3。 how we can change our way of thinking or our
conditioning。
That is not an easy thing to do。 It takes much discipline。
It takes a tremendous desire。 It takes a lot of diligent effort；
which is the probable reason so few people ever actually
change。 Yet I want you to know that regardless of how difficult
it may be； it can be done and it can be done in a relatively
short period of time。 The pensation you will receive for
your effort will delight you。 I know because I have done it and I
know many； many other people who have done the same
thing。 Now it is necessary for you to do it。
The very fact that you have picked up and started
reading this book is all the proof you will ever need； that you
truly do have a desire to change。 Moreover； there is a waya
sure wayfor you to receive your desired good； and this book
will outline the way for you。
There Is Real Power Within You
Below the level of your consciousness is the great
treasury of your subconscious mind and that is the part of
your personality we want to begin to influence through our
new thoughtpatterns。 In order to make the issue definite and
concrete； consider the following statement： any idea； plan or
purpose may be planted in the subconscious mind by
repetition of thought empowered by faith and expectancy。 You
might be asking： 〃Can this statement be demonstrated to be
true through experimentation and observation or； is there any
known method or technique by which the proof may be
secured； and if there is such a method or technique； is it
available to everyone？〃 These questions can all be answered
with an emphatic yes。 As you read； test； and experiment with
the ideas that will e to you in the following pages； you will
answer all of these questions for yourself。 And； it is necessary
that you answer them for yourself； because as human beings；
we will not truly believe something until we actually discover it
for ourselves。
This book was written in the sincere hope that it would
lead you to the many discoveries that lie within you by the
repetition of these prosperity ideas。 You must begin to see
money as an obedient； diligent servant； that you can employ to
earn more money； and that you can use to provide services far
beyond the service that you could ever physically provide。 It is
necessary that you feel fortable when you talk about
money； because you have truly been 〃Born Rich。〃 You have all
the mental tools necessary to attract the thoughts you are
surrounded by； to create the consciousness that you must
create in order for you to have the wealth you choose to have。
Lack and limitation can only exist when we make room for
them in our minds。 But prosperity consciousness knows no
lack and no limitation。 Resolve to pletely remove the lid
from your marvelous mind； with respect to your own earning
ability； and understand that the wealth you are seeking isand
always has beenseeking you in return。 So op